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Gaming

The ultimate loot drop: the Netherlands is planning to ban loot boxes in video games

On 30 June 2022, representatives of six political parties submitted a motion in the lower house of the Dutch parliament demanding a stricter regulation of loot boxes in video games and a possible outright ban. This comes as a response to the recent ruling of the Dutch Council of State rendered on 9 March 2022, putting an end to the four-year 'FIFA Packs' debate by declaring that the loot boxes in FIFA-22 may not be categorized as a game of chance. Given that the Dutch government is actively engaged in curbing online gambling in the country, the ruling did not receive a warm welcome, and the Netherlands is now looking into the possibility of dealing with the issue of loot boxes through legislation instead.

Intellectual Property

Co-Branding Partnerships In The Physical And Digital Worlds

– A Masterclass From Balenciaga And Fortnite

Intellectual Property

Sheeran successful in copyright infringement lawsuit

High Court gives declaration of non-infringement relating to 'Shape of You'. The judge found that Sheeran had not copied Sami Chokri (performing under Sami Switch) song's 'Oh Why' hook. We explain why and what it could mean for similar claims .

Media & entertainment

Level Up: A legal guide to the video games industry - Level Six - Finance and Investment

In Level 6 of the Guide, we take a look at recent investments that have hit the headlines and run-through the key considerations and risks for investors and key stakeholders to bear in mind when investing in the video games industry.

Changing digital advertising landscape - Overview of EU and UK competition cases and regulatory initiatives

The digital advertising industry has experienced a flurry of regulatory activity, both in the European Union and the United Kingdom. Over the last few years, there have been increasing numbers of merger reviews, behavioural investigations, and market inquiries examining advertising technology and the role of data in online advertising.

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The Advertising Brief

Each quarter we will bring you concise summaries of the most interesting cases from the UK's Advertising Standards Authority (ASA) with our key takeaways for all brand owners to be aware of. Covering all sectors from food, to fashion, tech to telecoms, energy to pharmaceuticals, we're closely following the latest trends and changing regulatory landscape in relation to advertising and marketing. Whether you want to know more about how social media adverts should be disclosed or what regulations apply when marketing new products, we've got you covered.

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Hot Topic - Social Media Influencers

Influencer Marketing: Advertising And Marketing On Social Media In The UK

How brands can suffer reputational damage

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Media & entertainment

The ASA introduces new measures for non-compliant influencers

Repeat offenders who do not properly disclose their adverts will now be named and shamed online

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Intellectual Property

Influencer marketing – key considerations for brand owners

The right influencers, the right audience, the right content and managing risk

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Media & entertainment

Using "Influencers" in marketing

The United Kingdom and German perspective

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Media & entertainment

Digital Services Act: considerations for influencer marketing

Will algorithmic transparency give brand owners greater comfort? We take a look

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Media & entertainment

ASA makes clear that #ad tag has to be viewable in social media feeds

ASA Ruling on Primark Stores Ltd

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Analysis

Play by Play - The Rise of eSports

This article provides an introduction to the world of esports, the key stakeholders involved and some of the challenges facing an industry that was expected to reach a global audience exceeding 440 million viewers in 2020 and is forecast to generate between c. US$1.8 billion and US$3 billion in revenue by 2022.

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Play by Play – Monetising esports

This article addresses the monetisation of esports and how intellectual property (IP) rights (and the enforcement of such rights) will be of seminal importance for the key stakeholders

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Upcoming Tech Events

23 May: Online Webinar: Unlocking value in the telecoms sector – navigating structural separation / delayering opportunities’

Our panel will take a closer look at developments in the regulation of AI systems in the UK and EU that are directed specifically at the insurance sector. This includes comparing the EU AI In this webinar, our telecoms experts Jennifer Chimanga, Mark Fisher, David Olds, Hansuya Reddy and Nick Spurrell will deep dive into the phenomenon of ‘delayering’ within the telecoms industry, with insights into the risks, opportunities and key things to look out for as the telecoms industry goes through this period of transformation.

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